Church President Russell M. Nelson announced guidelines in August requesting that people stop using “Mormon” or “LDS” as substitutes for the church’s full name. He said “Latter-day Saints” was acceptable shorthand. The term Mormon comes from the church’s signature scripture, the Book of Mormon, which followers believe is based on the record keeping of an ancient prophet named Mormon.When someone says the word ‘Mormon’, what’s the first image that comes to mind? If you’re honest, you think of two young men on bicycles, wearing white shirts and ties, with backpacks, going from door to door to ‘spread the word’ about the religion of Joseph Smith. You may also think of Mitt Romney and the ‘magic underwear‘, the ‘magic stone‘ and cans of Coke with a red line through them. And that whole ‘Satan and Jesus are brothers‘ thing can really be off putting to some people……..Read More
IN BOLD MARKETING MOVE, THE MORMON CHURCH WILL NO LONGER BE USING THE NAME ‘MORMON’ IN EFFORT TO REBRAND CULT IMAGE
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