IMG_0366The Kraft name has graced some of Australia’s most beloved foods for decades, but it is set to completely disappear from products by the end of the year. Kraft Foods is worth more than $12billion globally, according to Forbes, and its products have become a staple in Aussie households since first arriving in the country in 1926. But while the products will stay, the Kraft name and logo are being sidelined – leading branding experts to raise concerns that the change will confuse customers and sales will suffer, news.com.au reports…….Read More