What does Facebook really know about you?

8429000-3x2-340x227If you are reading this, the chances are you also have a Facebook account. Of the 20 million Australians who use the internet, the vast majority of us also use Facebook — with over 16 million Australian accounts. Around the world, the social media platform has almost 2 billion users — more than a quarter of everybody on the planet, and that includes those either too young to go online, or too poor to have access. At the same time, more and more of us are spending more and more time on Facebook — 1.7 hours a day, on average. Facebook has turned that into a business earning more than $US16 for every user around the world. That turned into a staggering profit of more than $US10 billion last year — 177 per cent more than 2015. “They are arguably the most successful company in human history at just gathering people’s time and turning that time into money,” New York Times journalist John Herrman told Four Corners……Read More